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Users will soon have a updated setting that enables them to cut down on the quantity of AI-made content appearing in their streams. This move comes as the service disclosed that it presently contains over 1 billion AI-generated clips.

Pilot Phase and Launch

The new functionality is being tested over the next few weeks before a global rollout. This advancement coincides with a surge in AI content, spurred by emerging video-generation tools.

The Broader AI Trend

Studies have shown that almost 10% of the fastest-growing content creators on a competing service only show AI-generated videos. A considerable share of this output is deemed “AI slop”, a label for inferior, mass-produced content that is typically illogical or surreal.

Based on user feedback that numerous viewers like content produced via AI tools, from computer-generated images to informative clips, and we want to give people the power to see more or less of that, according to their own likes,” said a spokesperson.

AI on the Platform

TikTok disclosed that there are presently over a billion videos on its app identified as artificially created. In total, in excess of 100 mn videos are submitted to the service every day, making AI-generated material a relatively small portion of its overall inventory.

Customizing Your Feed

Members will be capable of reduce or increase the level of AI-generated videos they see by opening the “manage topic” option in the app and picking “AI-generated content”. Further subjects that can already be adjusted under the filter cover politics, style, aesthetics, and choreography.

Content Labeling and Policies

TikTok’s rules oblige users to label lifelike AI-generated content, and it bans dangerous fake videos of public figures or crisis events. Any believable artificial content that is not labeled can be removed under its user guidelines.

In addition, the platform will now attach an AI-generated label to content made using its proprietary AI systems, or detected by an cross-platform project for identifying content made by AI. This step is aimed to help prevent users from trying to bypass the labeling process.

Educational Initiatives

TikTok is also introducing a two million dollar AI literacy fund for experts and groups to produce learning resources about ethical AI use. This initiative will benefit non-profit groups dedicated to educating coding and technology.

Moderation Strategy

The platform has defended its content review process, amid debate over proposals to make redundant a large number of review team members in Britain. The company is set to eliminate 439 jobs in its user protection division in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by automated systems.

A senior executive clarified that staff-based oversight would remain essential, but artificial intelligence can shield workers by eliminating the most distressing content prior to it gets reviewed by staff. The company announced a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its machine learning processes.

“We think that it’s essential to integrate staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to limit contact with unsafe media as swiftly, which is why a significant AI assistance is really helping us work at speed.”